Michael Sheehan

DIGITAL and CONTENT MARKETING STRATEGIST

Senior executive who specializes in architecting and implementing digital and content strategies based on core philosophies of analysis, creation, curation, and dissemination to help companies increase sales, drive thought-leadership, and build brand awareness – all using innovative and unique tactics.

Entrepreneurial Executive

ENTREPRENEURIAL EXECUTIVE with DIVERSE CAPABILITIES: 20+ years positioning, launching, and managing products and services via various digital, content, social, and product marketing initiatives; managing cross-functional teams on various marketing initiatives; diverse skillset and experience enabling mult-platform delivery of cross-company solutions.

Expert Driver of Blended Digital Strategies

EXPERT DRIVER of BLENDED DIGITAL STRATEGIES: successful at driving end-to-end digital and marketing initiatives including: identifying, engaging & nurturing audiences using digital marketing tactics & platforms; developing ongoing training & capabilities assessments while defining/executing end-to-end strategies in content creation & editorial tactics; testing and interating on emerging social and digital marketing techniques.

Evangelist and Early Adopter of Emerging Technologies

EVANGELIST and EARLY ADOPTER of EMERGING TECHNOLOGIES: an authentic technology storyteller and recognized influencer/evangelist who produces engaging written, video, and social content which generates tens of thousands of views per month across multiple online media properties.

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Core Competencies & Skills

  • Content Strategy
    Brand Journalism
    Public Relations
    Social Media Strategy

  • Digital Influence
    Consulting
    Digital Marketing
    Product Management

  • Content Creation
    Tech Evangelism
    IaaS/SaaS/Cloud
    Consumer Electronics

  • Product Marketing
    Copywriting/Editing
    Blogging
    Corporate Storytelling


Professional Experience

Senior Content Marketing Manager – Solutions Marketing

Riverbed,  San Francisco, CA  |  2016-2019

Senior Content Marketing Manager – Solutions Marketing
Focused on the translation of technical specifications into consumable marketing assets to promote Riverbed’s portfolio of WAN Optimization, SD-WAN, Network and Application Performance Monitoring products and cross-portfolio solutions. Created strategies and assets designed to amplify Riverbed’s value proposition to a variety of audiences through a mixture of digital assets and social marketing. Successfully drove demand generation activities through the strategic definition of nurture flows, asset creation, and process definition. Marketing Rockstar Award 2Q 2018.

  • Managed cross-functional meetings to determine scope, development, and execution of multi-faceted content types for use within nurture campaigns and corporate properties.
  • Crafted written, social, graphical, and video content to support digital marketing campaigns and thought-leadership initiatives including articles, white papers, solution briefs, videos, infographics, and more.
  • Mentored and coached various content creators on integrating storytelling and authenticity into the creative process.
  • Identified and resolved bottlenecks to cross-departmental content workflows by implementing a new system using JIRA/Confluence, enabling various marketing teams from various business units to have clear visibility into the status of content development while simultaneously providing reporting and access to a dynamic asset repository.
  • Conceptualized, created, and executed new agile video blogging initiative based on short-form videos of articles for use on social media platforms.

Senior eCommerce Content Marketing Manager

HP Inc.,  Palo Alto, CA  |  2015-2016

Senior eCommerce Content Marketing Manager – World Wide Marketing

Evaluated previous content marketing strategies of various product and marketing groups to identify gaps and opportunities. Based on those assessments, presented multi-phased approach to drive new user engagement while furthering retention of existing customers.

  • Used consultative approach to examine HP.com’s online store digital content programs in order to design comprehensive strategies for engaging and converting key customer segments globally.
  • Developed and presented lifestyle content digital marketing strategies, as well as editorial and copywriting initiatives, for the HP.com eCommerce website and platform.
  • Identified best practices for content creation, distribution and syndication, with a mindful eye toward reducing costs.
  • Researched key trends, topics, and content themes to foster stronger audience engagement.

Brand Journalist – IntelFreePress.com / Social Media Strategist – Global Public Relations

Intel Corporation,  Santa Clara, CA  |  2013-2015

Brand Journalist – IntelFreePress.com / Social Media Strategist – Global Public Relations

Promoted Intel’s brand, technologies, and innovators via external publication, outside news magazines, and social media. Identified subjects and sources for technology and innovation stories/videos; conducted interviews; wrote, edited, and published articles. Defined social media strategies to evangelize key corporate events and activities.

  • Uncovered unique, compelling stories regarding Intel technology, many of which were published, syndicated, or sourced by third parties and news organizations.
  • Played pivotal role in increasing Intel’s social media reach and its potential audience through strategic social and content storytelling.
  • Analyzed social and web metrics to identify new audiences and technology trends and refine content development and outreach strategies.

Technology Evangelist

GoGrid, LLC,  San Francisco, CA  |  2007-2013

Technology Evangelist – Marketing

Defined social and content strategy associated with company’s launch of products within its cloud infrastructure division. Directed creation of essential corporate and product messaging, positioning, and content internally and within public domain. Planned targeted content and marketing campaigns within cloud and Big Data space to drive leads and increase awareness. Served as corporate communications spokesperson for PR and media/analyst relations.

  • Defined, gained C-level buy-in on, and provided training to executives on content, social media, and digital strategies; conceived, developed, launched, and managed corporate blogging and social media presences.
  • Helped establish GoGrid as an early leader in cloud infrastructure space by creating and socializing written/video content, driving company’s Klout score from 0 to 78, and earning numerous personal “cloud expert” recognitions in process with direct collaboration with Product, Product Marketing, Engineering, Sales, and Support divisions.
  • Presented business case for company’s investment in iPhone application designed to control the company’s IaaS product remotely via the API; led product design/development; managed budget, timeline, and developers; and set implementation and management strategy.
  • Created and delivered thought-leadership content – including articles, white papers, webinars, videos, and presentations – within cloud computing community and to prospective enterprise clients.

Notables:
GoGrid Marketing MVP, 2012
Top 100 Cloud Experts on Twitter, Huffington Post Tech
Top 50 Blogger on Cloud Computing, SYS-CON
Top 50 Cloud Computing Twitter Influencers, SAP
25 Most Influential People Tweeting About Cloud Computing, TheNextWeb.com

Founder / Owner / Writer

HighTechDad.com,  Walnut Creek, CA  |  1994-Present

Founder / Owner / Writer

Built known personal brand; cultivated strong web, social media, and content presence; served as digital influencer and ambassador for many leading brands. Dissected and disseminated core value and characteristics of relevant technologies, providing written/video hardware and software reviews, how-to articles, technology tips, social media opinions, and more, with a focus on technology within the family environment.

  • Selected to participate in multiple programs by leading brands, including Sony (DigiDad Project), Microsoft (Real Life Stories), Intel (Upgrade Your Life and Advisors Program), AT&T (Lose the Laptop and Lifestyle Tips), Trend Micro (The Digital Joneses), IBM (Digital Influencers Program) and NETGEAR (Ambassador program).
  • Freelanced for online and print publications produced by AT&T, CDW, IBM, and others.
  • Ran consultancy providing website design, marketing, social media, and content strategy solutions and services.

Notables:
65K+ Pageviews monthly
8.8M+ YouTube channel views
Top 21 Dad Blogs, 2019 – ManofMany.com
Best Dad Blogs, 2017 – CreditDonkey
Top 50 Dad Blogs, 2012 – Babble.com
Top 25 Dad Blogs, 2011 – Cision.com
Top 50 Dad Blogs, 2011 – Babble.com
Top 10 Fatherhood Blogs, 2010 – Cision.com

Director of Engineering Services

eWork, Inc.,  San Francisco, CA  |  1999-2007

Director of Engineering Services

Progressed rapidly, managing multiple teams and assuming increasingly greater responsibility. Managed all aspects of requirements gathering, design specification, product definition and installation, quality assurance, and training. Led technical sales discussions and demonstrations. Responded to RFPs/RFIs from Fortune 500 companies.

  • Managed key accounts including Cap Gemini, Ochsner, and Broadlane, which represented 80%+ of company revenue. Directed launch of partnerships with Microsoft, WebEx, and other third-party portal/service sites.
  • Wrote MRDs and PDDs for first corporate enterprise product offering and oversaw successful product and feature implementations.
  • Streamlined work process by combining QA and Customer Support teams, and developed and implemented solutions to address internal workflow problems, including the implementation of a corporate help desk and corporate intranet for procedures and documentation.

Served previously as Client Services Manager, Program Manager, and Partnership Implementation Manager

Early Experience

Insurquote Systems, Inc.,  San Francisco, CAAccount Manager / Sales Engineer

USWeb (MarchFirst/CKS).,  Sausalito, CAAccount Executive / Online Marketing Specialist

ACP Interactive, San Francisco, CAProduct Manager

MCI Telecommunications,  San Francisco, CAAssistant Marketing Communications Manager

The Canadian Center,  Madrid, Spain English Teacher


Education, Training & Skills

Education & Training

B.A., English and Comparative Literature
Occidental College, Los Angeles, CA

Minors in Spanish and Studio Art
Studied abroad in Madrid, Spain

Marketing Certificate Program
UC Berkeley Extension, San Francisco, CA

Skills

  • Atlassian (Confluence, JIRA)
  • Microsoft (SharePoint Sites)

updated: 02.24.19