If you don’t have a b8ta store near you, unfortunately, you are really missing out. What is b8ta? It’s what I call a click-and-mortar, but it is slightly different that what you might think. Honestly, when I discovered the b8ta store which recently opened in Hayes Valley in San Francisco, it instantly became my new favorite store. For starters, it’s packed with gadgets and gizmos, many of which I have reviewed on HighTechDad.com. And, these consumer electronics are swapped out with new ones every month. So if you are a techy person, you are probably going to plan to visit the store fairly regularly. There is also a website that showcases many if not all of the items in the stores. But what makes b8ta really intriguing is the expertise of the sales associates. Let me explain.
b8ta sales associates are actually called “b8ta testers” and there is a solid reason why this is. First though, you need to think about your shopping experiences you may have had at one of those big box electronics stores. More often than not, the salespeople in those stores are either on commission, under some sort of quota, or both. That means they are trying to turn a sale as quickly as possible to be able to move on to the next victim…er…customer. And often, their knowledge of a product is not very deep, elementary at best. If you want to ask complex questions, you’ll probably get a half-baked answer or lose eye contact as they scan for another opportunity. Honestly, it’s not that great of a shopping experience.